Christmas Newsletters

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Greetings. Is there anything in the business (or nonprofit) world that’s more fragile than employee morale? Can you think of any workaday element that grows with the warp speed of misunderstanding or corrosive rumor? How many times have you heard someone say — with a shrug or a cynical I’m-beyond-caring smile — “I’ve been out of the loop on that one.”? Indeed, how come information travels so poorly?

We’re way beyond the days when posting notices on a few bulletin boards is sufficient. It’s a high-tech, information-saturated world, and your staff’s communications needs have grown apace.

So how to communicate with your most precious asset, the human one? I’d like to suggest an internal newsletter that covers everything from the competitive business climate to recipes to births and deaths. Why? Because it shows you care and because good managers are timely communicators and because it encourages employee involvement in the workplace family. How? That’s easy. Newsletter templates abound in today’s software, and printing doesn’t have to be expensive. When? Weekly or monthly; it’s up to you. What counts is that it becomes a regular part of your life and their lives.

The more complicated question is: What? Here are some starters:

o Official matters — This is where, in a predictable location in the newsletter, you let people know about flex time, overtime rules and availability, expanded or contracted hours, benefits, safety record and tips, travel rules, parking, cafeteria hours,etc.

o The business climate — Understanding breeds understanding. Let your people know what your salesman or lobbyists or fundraisers are up against and they’re much more likely to be sympathetic and come up with ideas that help you save or make money. The end of such an article would be a good place to ask for suggestions.

o People — Who are the new hires, with photos, and where did they come from? Who’s been promoted? Who’s moving on or retiring and where and when can you attend the farewell party? Anyone in the hospital? Deaths and births, as anyone who’s worked for a newspaper will tell you, are among the best read sections of any periodical.

o Family — How are the kids doing? Who’s made the Honor Roll at school? Who’s off to college or the military? Who’s gone beyond college to a real job? By now, you should begin to see that these tidbits are conversations starters on many an elevator trip or coffee break or lunch table gossip session.

o The bigger family — Anyone care to share a recipe? How’s the company softball team doing? “We’re having a cookout after the tournament next weekend, and all are welcome to attend. Just bring your own utensils and something to drink.” Or maybe you can build support for a favorite charity or needy families at Christmas time.

o Marketplace — There’s nothing like free advertising to bring out offers to buy, sell or give away a Play Station I or a computer or a car or a snow blower or a weed whacker or you name it.

By now, you get the idea. A newsletter can be a valuable forum and a house organ that keeps your employees thinking about each other and the place they work as a key part of their lives that goes way beyond punching the clock and collecting a pay check. It is not, of course, the sole form of internal communication. But it does provide what can be highly readable redundancy alongside stuffier memos and the like. And remember: If you gain confidence in talking to your employees this way, who knows? You may find that you can transfer those skills and the warmth of friendly communication to your customers and clients, both existing and potential. Who’s to say you can’t write a newsletter for them?

Please visit my website at http://www.davegriffithscommunications.com, where you’ll find that I’ve worked with a variety of government, nonprofit and private-sector clients on business communication skills — from effective writing to presentation skills to media training.

I travel widely to do writing skills training and media and presentation skills training for clients ranging from the U.S. Coast Guard to the Red Cross to the Department of Homeland Security to the Veterans Administration to the National Nuclear Security Administration to Navy SEALs to senior executives at a variety of federal agencies to businesses that need help with technical writing and written sales proposals.

What do I write about myself in a Christmas newsletter?

I can say that I’m not the most exciting person. I don’t really know what to write about myself because I don’t really have any hobbies…help!!!!!!

Don’t. Nobody really enjoys them.

Write a letter asking them about their year, wish them a lovely holiday and ask them to send you a recent photo.

Simple.

Another great place to shop for Christmas Newsletters products is Amazon. They have more than just books!

Hallmark Christmas Boxed Cards PGX4476 Season of Wonder Newsletter Set $14.88 …

Epson Premium Presentation Paper MATTE (8.5×11 Inches, Double-sided, 50 Sheets) (S041568) $9.00 This double-sided matte paper from Epson is designed for use with inkjet printers and is ideal for printing sales brochures, greeting cards, newsletter, and photographic portfolios that require both photographic image quality as well as the versatility of two-sided printing with no show-through. The 8.5-by-11-inch sheets have a 93% opacity and an ISO brightness of 103, resulting in bright whites t…

Printworks Matte 8-1/2 x 11-Inch Photo Paper 50 Sheets (00471) $9.99 Printworks(R) Matte Photo Paper has a smooth, non-reflective finish for photographs, presentations, flyers, scrapbook pages, newsletters and so much more. Its photo-accepting, Tru Color(R) Technology coating on both sides ensures bright, vibrant colors, sharp details and deep blacks for high-quality images–and text–that pop. Excellent printing results are guaranteed on all inkjet printers….

The House of Silk (Sherlock Holmes Novel 1) $21.40 THE GAME’S AFOOT…It is November 1890 and London is gripped by a merciless winter. Sherlock Holmes and Dr Watson are enjoying tea by the fire when an agitated gentleman arrives unannounced at 221b Baker Street. He begs Holmes for help, telling the unnerving story of a scar-faced man with piercing eyes who has stalked him in recent weeks. Intrigued by the man’s tale, Holmes and Watson find themsel…

Christmas Letters from Hell: All the News We Hate from the People We Love $0.01 Who doesn’t love to open the mailbox during the holidays and find a newsletter? Whether it’s a juicy missive from a college roommate inadvertently revealing her husband’s wandering eye, a self-congratulatory account of a cousin’s rise to power at the local fast-food joint, or a mind-numbingly detailed account of a year’s medical ailments (including photos) from a coworker, they’re always entertain…

Leading The Artful Life Mary Engelbreit $3.62 First Edition, 2000. Hardcover with nice dust jacket. “Interiors designed with artistic intuition.” “Mary Engelbreit’s “Editor in Chief’ Home Companion”. Text by Vitta Poplar. Andrews McMeel Publishing, Kansas City, Publisher. Printed in Great Britain by Butler & Tanner Ltd., Frome and London. Contents include: Introduction, new traditionalists, primarily colors, bohemian rhapsody, drawn from natu…

My MailList & AddressBook $3.17 The easy way to manage your names addresses andmoreProduct InformationMYMailList & AddressBook is perfect for organizing your names addressesand other contact information. Easily import and directly open your data from popular databases. Make mailing abreeze! Great for business or personal use: Customer Contacts Employee Directories Newsletter Mailings Personal Address Book Prospect Lists Student …

Holiday Creativity Kit $7.43 Take care of all your holiday printing needs. This suite of products comes with everything you need to create holiday cards, labels, party invitations, gift tags, letters and flyers in minutes. The photo editor and holiday images included make it a snap to personalize your cards and ensure your holiday wishes are sent in style!…