Christmas Newsletters Samples

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The love-hate relationship between journos and PRs is well documented – if the magazines and newspapers aren’t despairing about their inbox being deluged with a million press releases on a daily basis, then the PRs are moaning about journalists who make coverage promises they then don’t keep.

The fact is that PRs will always need journalists – without them, the whole concept of PR would go out the window, because what’s the point in writing press releases if there’s nowhere to send them? But too long have the PRs been maligned by the world of journalism; deep down, the scribblers know they need us too.

PRs save journalists, particularly those working on regional titles, a lot of time and effort by bringing survey results and news stories straight to them. At a time when the newspaper industry has undergone significant job cutbacks and the surviving journos are often finding themselves juggling an ever increasing workload, a neat little story issued by a humble PR person can be a massive help in filling the pages.

Even if the PR material that they’re receiving isn’t exactly front page news, newspapers and mags also know that it’s always handy to have a half decent PR story knocking around in case it’s a slow week and they end up needing some last minute fillers.

And what about the competition prizes that PRs offer up, that are so attractive to their readership? Without PRs, comps – which can bolster sales figures significantly – would never get off the ground. And don’t forget the free samples, holidays and general perks that PRs can sort out for willing writers – it’s very much a case of you scratch our backs and we’ll scratch yours.

The popularity of Gorkana requests and Response Source – where journalists are able to put a call out to PRs for specific products or case studies – just goes to show that writers need to lean on us occasionally too; everyone’s just trying to do their job in what is inevitably a reciprocal and mutually beneficial relationship. So, journalists, the next time you get a call form an enthusiastic PR trying to sell you a story that just won’t fly, be kind – you might just need them one day.

PR Manchester. Find out about different sectors including digital communications.

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Christmas Letters from Hell: All the News We Hate from the People We Love $0.01 Who doesn’t love to open the mailbox during the holidays and find a newsletter? Whether it’s a juicy missive from a college roommate inadvertently revealing her husband’s wandering eye, a self-congratulatory account of a cousin’s rise to power at the local fast-food joint, or a mind-numbingly detailed account of a year’s medical ailments (including photos) from a coworker, they’re always entertain…