Christmas Music Hallelujah

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Has this ever happened to you? You’ve just found a stain on your favorite dress; the one that has everyone using words like “drop-dead gorgeous” when describing how you look. Or, for men, it’s the power suit you wear whenever you’re getting ready to close a big sale. Either way, you’re at risk of losing the image that’s so vital to you.

As you’re bemoaning your loss, you hear an ad that claims that it’s stain remover:

• Removes stains that other stain removers can’t get out
• Is gentle on all fabrics, so much so that it doesn’t shorten the garment’s life
• Is green – it produces no toxic waste

You’ve heard all of this before and always been disappointed to find that the claims were unfounded. Still, if you don’t do something you’re not going to be able to wear the outfit again.

You do a little research and find that the claims made about this new stain remover have all been substantiated by independent testing labs with stellar reputations for fair and honest appraisal of the products it tests. Maybe there’s hope yet!

Off to the store you go, encouraged by the possibility of saving your favorite outfit. You find the stain remover on the shelf and, much to your surprise, find that it’s actually cheaper than the competing brands. Quickly, what are you thinking?

Does the Hallelujah chorus come to mind? Or are you wondering whether the product is as good as touted? Is this another example of advertising hype? But wait, the testing labs all supported the product’s claims! Hmm, I wonder if the testing labs aren’t as independent as I thought?

These are the kinds of doubts that we experience every time there is a disconnect between the marketing message we’re hearing and the price we’re seeing. In essence, when your price doesn’t support your marketing claims, you’re asking the buyer to choose which to believe – the marketing message or the price. When faced with this choice, which do you believe?

Typically we, as buyers, believe the price. Why? Because anyone can claim anything. We learn that at an early age and our skepticism grows as we grow older. That’s why we’re skeptical of advertising claims and more trusting of the price we’re seeing.

Let’s continue with our example. Despite the doubts you’re experiencing you decide to buy the stain remover. Why? You don’t have a choice. You know that the other products you’ve tried don’t work. This is your one shot at salvaging the look you treasure.

You’re earlier excitement has turned to doubt and anxiety. Yet you return home with the stain remover and, after several tests on old clothes, you apply it to your favorite outfit. It works! You breathe a sigh of relief and thank the powers above that it worked. Gee, wouldn’t it have been nice if the manufacturer had actually gotten the credit?

Seriously, is this the kind of experience you want your customers to have – one that’s plagued by doubt, fear and anxiety? Is this the kind of experience that’s going to keep them coming back again and again? Will it make them want to sing your praises? Or will their stories of you be littered with pain and anguish?

Here’s another classic example. You walk into an auto dealer’s showroom and find just the right car. As you were making your decision the salesperson touted the classic look, sporty feel and luxurious comfort – not to mention the incredibly great mileage the car gets. You sit down to discuss price. You tender an offer. Of course it’s unacceptable. He takes it to the sales manager and returns with a counter-offer. On and on the process goes until you finally settle on a price.

What’s the one question on your mind as you leave the showroom? “I wonder if I got a good deal?” Why are you wondering that? Because the car didn’t change, but the price did. Again, we have an example of price and sales pitch not meshing.

So what’s the message here? If you want loyal customers, make sure that your price supports your marketing and sales claims. Customer loyalty hinges on a number of factors. Customers must feel good about their purchase. Feeling good means feeling confident about the choice they made. Confidence in their choices comes from knowing that they made an informed decision. Where did that knowledge come from? To a great degree, it stems from the fact that the price matched the marketing claims.

This concept works regardless of the level of quality or service the buyer desires. If you’re looking for disposable plates for a child’s birthday party, a one-time-use product for people who could car less about aesthetics, you may go to one of the dollar stores. The price matches the quality. You know that you’re not getting much quality, but you’re paying an extremely low price as well.

On the flip side of the coin, if you’re looking for a high quality item with image enhancement capabilities, the price better reflect both or you’re likely to pass on the item. Why? If the situation calls for high quality and that quality is going to reflect on you, you don’t want any doubts about the purchase. You’ll go to an alternative that has a more congruent marketing/price message.

Stop confusing the market! Make sure that your pricing supports your marketing claims. You’ll enjoy greater revenues, higher margins and greater customer loyalty.

Dale Furtwengler helps his clients break the bonds of industry pricing enabling them to get compensated well for the tremendous value they provide. You can learn more about Dale’s approach through his book, Pricing for Profit, by calling him at 314-707-3771 or by visiting his blog http://www.pricingforprofitbook.com.

School Orchestra Requires me to Play Christmas Carols During our Concert or Else I Fail the Class?

I honestly don’t want to be playing “Silent Night” or “Hallelujah Chorus” when it goes completely against my religious views. I asked if I could just not play the music and my teacher said I would fail the orchestra class. We’re not playing any Jewish music for the winter holidays, so that’s pretty much saying Christians don’t have to preform music from different religions but atheists have to play Christian music. Excuse me?

It’s notes on a page. Quit your whining & play them.

Another great place to shop for Christmas Music Hallelujah products is Amazon. They have more than just books!

The Very Best of Neil Diamond $7.68 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed….

The Gift $2.99 Other…

Recollection 2 CD Set $9.53 LANG K. D. RECOLLECTION…

Andre Rieu: The Homecoming! Songs From My Heart (Exclusive PBS Premium Edition) [VHS] $24.93 Part One: 1. Carmen Overture 2. Aviator’s March 3. You’re Worth Your Weight in Gold 4. Song of Vilja 5. Heut ist der schönste Tag 6. Ach ich hab’ in meinem Herzen 7. Concierto d’Aranjuez 8. Swinging Bells of Limburg 9. Funiculi Funicula 10. The White Horse Inn 11. Second Waltz 12. Chianti Song 13. Maastricht Anthem Part Two: 14. Radetzky March 15. Ob blond, ob braun 16. I Could Have Danced All Ni…

The Messiah: An Oratorio for Four-Part Chorus of Mixed Voices, Soprano, Alto, Tenor, and Bass Soli and Piano $4.51 Anyone attending a Messiah sing-along is most likely to fit in when using this old favorite edition. The musicological work has been superseded by Watkins Shaw’s edition for Novello, but his piano reductions are idiosyncratic. This piano-vocal score has no measure numbers or rehearsal figures, but the reduction is pianistic in scope. The choral lines are in smaller type but are workable. The price…

Hallelujah Handel $16.95 A stunning picture book inspired by the beloved “Hallelujah Chorus,” and the remarkable story of Handel’s personal mission to spread peace and joy.Somewhere in a darkened room behind London’s famous Opera House there is a young, orphaned boy with a mysterious past and an extraordinary talent: he sings like an angel, but refuses to speak. Through the generosity and and kindness of George Frederic H…

At the Organ With Virgil Fox (H.W. Gray) $13.15 A performer’s edition of the most often performed organ works of the renowned Virgil Fox. This collection includes his markings, registrations and performance hints. 29 pieces are included ranging from chorale settings, Christmas music, transcriptions of choral and orchestral works to an exciting arrangement of ‘The Star-Spangled Banner.’…

First Communion Boy Petite Woodgrain Music Box Plays Hallelujah $20.99 This beautifully trimmed Music Box / Jewelry Box makes the perfect gift. The Sankyo brand musical movement is enclosed in glass for an added touch of luxury. Use the photo opening to add your own special touch of personalization….

1St Communion Boy Cottage Garden Inspirational Woodgrain Petite Music Box Plays Hallelujah $19.99 This beautifully trimmed Music Box / Jewelry Box makes the perfect gift. The Sankyo brand musical movement is enclosed in glass for an added touch of luxury. Use the photo opening to add your own special touch of personalization….

First Communion Boy Distressed Black Music Box Plays Hallelujah $26.99 This beautifully trimmed Music Box / Jewelry Box makes the perfect gift. The Sankyo brand musical movement is enclosed in glass for an added touch of luxury. Use the photo opening to add your own special touch of personalization….