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Does your business give gifts to other businesses and

individuals? Giving gifts may seem easy especially during

December when it seems everyone is handing one another

gifts and Christmas cards. However, many businesses waste

money and opportunities by haphazardly giving out gifts

without a clear delineated purpose.

Corporate gift giving should be designed to benefit the

company at least in the message that is conveyed.

Unfortunately, many times gifts are bought quickly and

randomly because competitors are seen doing it. A strategic

gift giving plan will convey appreciation and solidify

relationships.

The following mistakes are commonly made when giving

business gifts.

First, many people give the wrong gift. For example, cheap

pens and trinkets do not have enough life span. Give

something that they will use and think positive and

appreciative thoughts of you and your company. If you give

pens, choose a nice heavy duty one that people tend to keep

track of instead of loosing before the day is over.

Second, some people give gifts to the wrong recipient. If

your main contact is a middle manager, your interests may

be better served to give a gift to an administrative

assistant in addition to the manager. That’s because that

manager may not be in that position very long before they

move somewhere else within the organization. However, the

administrative assistant may have their position for a

longer time span. Therefore, your gift may have a more long

lasting affect on your relationship with your customer.

Third, the wrong occasion is a typical mistake. The

Christmas season is crowded with expressions of

appreciation. Let your competitors get drowned by the mail

volume at Christmas.

You would not choose to advertise in a crowded medium

because your message would not get through. For the same

reason you should give your gift of appreciation at a time

other than the typical Christmas season.

Consider showing thanks at Thanksgiving. Or if you are

going to give gifts to administrative assistants, plan to

give your gifts during administrative assistants’ day/week.

Your expression of appreciation will have a greater impact

because it will not be drowned out by a tidal wave of

others.

The fourth mistake that people make is they display the

wrong attitude when they give their gifts. You want to

express thanks for who the recipient is and how they have

been helpful to you. You never want to show an expectation

of anything in return. The right expression of gratitude

will build the relationship because of its sincerity.

The last mistake is utilizing the wrong giver. Usually you

will make more of an impact if your gift is from one

individual or a group of individuals. Have each person sign

a card for the recipient. A card creates a personal touch

that evokes an emotional response. Everyone understands

that a company is an impersonal entity. People build

relationships with the individuals within a company.

If you are in sales and your accounts are local, it may

make an impact if you personally delivered the gift. This

act is an opportunity to spend a few moments in a relaxed,

less formal setting that you may not have previously

enjoyed.

Giving corporate gifts is an opportunity for you to

strengthen relationships with individuals in another

company. Your gifts can have a greater impact both on the

receiver and for your own company if you strategically plan

your gift giving activities. Following these corporate gift

giving guidelines can have an impact on your company’s

bottom line.

If you like this article by Danny Snyder, you’ll love http://www.pickperfect.com where you’ll discover “How To Pick The Perfect Gift For Every Occasion.” You can easily sign up for our ezine and get great tips on impressing your friends, family, and business associates with your gift giving expertise. It’s great to be known for your thoughtfulness.

If you have a fascinating gift giving story, it could be published in our next book. To have your inspiring story about gift giving published, click: http://www.pickperfect.com/share-your-story

Copyright 2007 – Danny Snyder. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit and follow all of the EzineArticles terms of service for Publishers.

What is the history of the birth of Christ and how did Christmas come to be associated with it?

The account of Jesus’ birth may be found in Matt 1

The catholics combined a pagan winter festival (Saturnalia) with the birth of Christ in order t gain more converts. Christ was born in early October however. During Tabernacles as a matter of fact.

Another great place to shop for Christmas Associates products is Amazon. They have more than just books!

Galison Kitchen Collage Recipe Binder (27733) $15.41 This kitchen recipe organizer is an attractive way to organize and preserve favorite recipes–or to pass them along to a new generation of cooks. The sturdy divider tab pages keep the recipes organized for those of us who stick recipes inside our favorite cookbooks. This recipe binder is revolutionary! What a wonderful housewarming present this would make! Or a gift anytime for someone who likes…

Little Cook Timer, Pig $5.56 The Little Cook Pig Kitchen Timer Watch the piggy make his way around the timer as your cookies bake in the oven! This timer sets for 60 minutes and is a great way for kids to learn the value of measuring time, not only in cooking, but also in managing homework assignments or even a time-out! Wind the timer all the way to 60 and then turn back to the desired time. A ring will tell you it’s time to…

Elf on the Shelf 10oz (Christmas Mug) $12.45 …

Family Force 5: Christmas Pageant $4.69 CD Family Force Five Christmas Pageant by Family Force 5…

Live At the Meadowlands (with Bonus CD) $27.99 Includes limited edition bonus CD of Sinatra concert classics! Recorded live in concert at the legendary Meadowlands Arena in New Jersey, this is the most sought after Sinatra concert recording. Housed in a striking package and presented with a 24 page collectors’ book of rare photos and extensive notes by long-time Sinatra associate Hank Cattaneo, this previously unreleased recording features 21 …

Christmas Piano with Violin $13.40 Christmas Piano with Violin is a Sing Along Album, Dick Clark’s fourth. It includes a Lyrics booklet for 39 carols and songs. This the perfect CD for celebrating the holidays in your home or private club. There is no CD quite like it. If you can’t hire a pianist for you Christmas party, don’t panic. This CD will make your party complete. Sing along with your friends and loved ones for one half…

Santa’s Favorite Christmas Songs (Say, Sing & Sign ASL Series) [VHS] $14.95 …

Country’s Family Reunion Christmas Video, Volume One! $14.99 Country’s Family Reunion Christmas Video, Volume One! Features the songs from Bill Anderson & Group “Christmas Times a Comin’”, Johnny Russell “Rudolph the Red Nosed Reindeer”, Brother Oswald “Silent Night”, Bill Carlisle “Silent Night”, Jack Greene “Blue Christmas”, Margo Smith “Sittin’ on Santa’s Knee”, Kitty Wells “Jingle Bells”, Sheb Wooley “Bingle Jells”. over 70 minutes of songs & stories….

Say Sing & Sign Christmas Carols [VHS] $14.95 This fun sing-along and sign-along video provides hours of quality education and entertainment for at-home and in-school instruction. This series utilizes basic educational concepts along with American Sign Language vocabulary. Included in this Christmas Carols Hymns collection are: Silent Night, Joy to the World, The First Noel, Away in the Manger, and many more….

Mark Feldstein & Associates SMG10J Solar Mosaic Jar Globe Jewel Tone $10.69 This solar mosaic jar provides soothing lighting both indoors and outdoors. Its exquisite hand blown glass with jewel tone mosaic pattern is beautiful in daylight as it charges with its energy-saving solar panel. Up to 7 hours of light from an average day’s sunlight !…